MUMBAI: At 75, Lux is still going strong. Having established itself as one of the most trusted brands in the country, it is is launching three variants. And it is using none other than Bollywood heartthrob Kareena Kapoor to endorse them. In tandom with its Platinum Jubilee celebrations, the personal wash brand with a value share of 15 per cent has launched The Lux Celebration Range.

The new range is a set of three exclusive variants: Aromatic Glow, Chocolate Seduction and Lux White Spa body wash containing exotic ingredients. This celebration range is being specially offered at the same price as other Lux variants - Rs 13. Lux White Spa Body Wash is priced at Rs 70 for 250 ml and Rs 40 for 150 ml pack.

Across India, the three new variants of Lux that are in special celebration packs are endorsed by Bollywood heartthrob Kareena Kapoor, states an official release. The new campaign succeeds the 'Har Star Lucky Star' promotion which marked Lux's completion of 75 years in India. Hindustan Lever VP Ashok Venkatramani says, "It is a great feeling being part of the team like Lux which has consistently given its users an unmatched bathing experience. It's truly a proud moment. We have several things on the anvil to commemorate the 75 years of stardom. After the overwhelming response of "Har Star Lucky Star" promotion where every consumer was a winner, Lux unwraps another offer and launches its two exotic variants and thereby finds the perfect way to celebrate these momentous 75 years."

As part of the campaign, Lux has also launched a special **x Lux body wash calendar 2006, featuring the star in 12 sensuous poses.